Who It's For
For communications advisors and crisis communications teams
When a crisis strikes, everyone looks to the communications team. FirstRing is built for the communications professionals who have to deliver in that moment: quickly, carefully, and often with too few people.
For the head of communications or communications advisor
You need to issue an initial response within minutes, even as the facts are still coming in and everyone is waiting for you. FirstRing immediately provides you with a complete crisis communication response: analysis, strategy, statements, Q&As, and texts. So you don’t have to start from scratch and aren’t dependent on the one or two experienced colleagues who may or may not be available. You stay in control; FirstRing makes you more complete and faster.
For leaders: Board of Directors, CEO, mayor, director
A crisis is the moment when trust in your organization is put to the test. Those affected, the press, and the public are watching what you do, what you say, and how quickly you respond. You don’t want to have to worry about that. FirstRing ensures a single clear, consistent message to the outside world, 24/7, even when your best people aren’t available. That means: the assurance that your organization is ready. And that your communication can keep pace with the crisis when it matters most.
For which organizations?
FirstRing has been developed for anyone who needs to communicate under high pressure during incidents and crises.
FirstRing already used by:
Hospitals and healthcare institutions
For fast, empathetic communication during medical incidents, ICT disruptions, or social unrest.
Grid operators and critical infrastructure
For power outages, gas leaks, cyber attacks, or dangerous situations.
Municipalities, emergency saftety authorities, and governments
For disasters, accidents, protest, or politically sensitive issues.
Also for companies with a public responsibility
For publicly traded companies, enterprise and large employers where a crisis has a direct impact on customers or society.
FirstRing is also especially valuable when you don’t have a large crisis communication team. It gives a small department - or even a single person- the capabilities and methodology of an experienced crisis team. You don’t have to be a large organization to be well-prepared.
