Everything you need in a crisis. Within minutes.
Simply enter the available information about the crisis or incident. FirstRing immediately generates a complete crisis communication plan: analysis, strategy, and ready-to-use texts. Built on Crisis Communication 3.0, the method your team is already using.
What FirstRing Offers
A Clear Communication Strategy
Tailored to your target audiences, existing crisis management structure, and communication objectives (such as Information Provision, Behavior (Protective Guidance), Sensemaking.
An Initial Statement
The initial message (holding statement) in two versions: concise factual-neutral and empathetic. Immediately suitable for websites, social media, spokesperson use / media response.
A Series of Q&As
Immediately deployable, at language level B1, with a structure that holds up even under pressure.
A Complete Web and Social Media Text
Not just the text, but the right layout: the most important information at the top, followed by the live blog in our standard format for crisis pages.
A structured public sentiment assessment
What’s going on, what rumors are circulating, what emotions are at play, and do people know what to do? Organized around Information Provision, Behavior (Protective Guidance), Sensemaking - the three objectives of crisis communication.
Available in all languages:
English, Dutch, French, German, Spanish, Ukrainian. The translation is provided immediately—no need to copy and paste it yourself and wait.
And all of that: Without prompts. Without AI knowledge. Without hassle.
FirstRing automatically selects the best-performing AI model (Claude, OpenAI, Gemini, or Mistral), adapts to your context, and takes your organization and crisis plans into account.
Compliant with EU AI ACT
Built for the most crucial moments
Public organizations have high standards for security, privacy, and responsible AI use. From the very first line of code, FirstRing was built with these standards in mind: security, compliance, and European data protection. Your data is not used to train models and can be processed entirely within Europe. Transparency and reliability are not optional extras, but requirements.
Three ways teams handle crisis communication
Agencies and consultants: High level of expertise and professional knowledge, but expensive and dependent on who is available. They aren’t always immediately reachable at 3 a.m. and aren’t integrated into your workflow. Training your own staff takes a lot of time, while turnover among on-call staff is high.
Generic AI (ChatGPT, Copilot) Fast and always available, but lacking a systematic approach, built-in safety frameworks, and a defined process for crisis communication. The results are inconsistent, things quickly become confusing, and over time, the AI “forgets” important information from the chat.
FirstRing Specially developed for crisis communication, built on the Crisis Communication 3.0 methodology: fifteen years of crisis management experience translated into software, with built-in frameworks and a fixed process that matches the pace of a real crisis. The operating system for crisis communication.