FirstRing Crisis Communication Operating System for organizations with a public responsibility
Comprehensive crisis communication
in minutes
The confidence to handle any crisis. With your whole team. Or on your own, at 3 a.m.
- Used by 7 organizations during the PHP data breach
- Deployed in response to actual hospital incidents (Legionella, flooding)
- Used by the police during the NATO summit
Backed by Achmea Impact Ventures
Investor and strategic partner in shaping the future of crisis communication.
Secure and European-designed
Your data is always secure.
20+ public organizations
rely on FirstRing for more control in a crisis.
15+ years of experience
Created by experts
The world has changed, but most crisis plans have not
Many organizations are still preparing for a crisis as if it were 2010.
But today, crises are faster, more visible, and more complex than ever.
Crises escalate
Cyberattacks, extreme weather, geopolitical instability, pandemics. They are becoming more frequent, more severe, and affecting more people at the same time.
The consequences are significant
Late or incorrect communication exacerbates the crisis, costs money, and (in the worst-case scenario) costs lives, and your organization loses trust.
Disinformation is the second-biggest risk worldwide
The World Economic Forum calls fake news one of the world’s greatest risks (WEF, 2026). It spreads six times faster than the truth (MIT/Science).
From the golden hour to the minute
Ever since the advent of social media, we’ve been talking about “the golden hour”—the 15 to 60 minutes you have to respond to a crisis and stay in control.
But with the advent of AI, more and more experts are now referring to a “golden minute.”
Lots of pressure, few people
An initial response and strategy can easily take six people and an hour—and often depends on whether one or two experienced colleagues happen to be available or not.
These organizations are already using FirstRing:
Why FirstRing Works
Not just another AI tool. A proven and well-founded method.
Most AI solutions start with the technology. FirstRing starts with the methodology. Everything FirstRing generates is based on the Crisis Communication 3.0 methodology: an approach that has become the standard in the Dutch healthcare, government, and public sectors, and which is grounded in scientific insights from crisis and security management and neurobiology.
That dual foundation—how people process information under pressure, and how organizations respond in a crisis—makes all the difference. Three principles form the core:
People first. Not your reputation, but helping those who are most affected. Their emotions and needs guide every decision.
Open, honest, transparent. Tell us what you know, what you don’t know yet, and what you’re doing about it.
Analysis, advice, approach. First, understand the situation; then, develop your strategy; then, craft your copy.
That’s why everything FirstRing generates is not only fast, but also well-thought-out and immediately usable.
“During the last crisis, the crisis team told me, ‘You’ve got that under control so quickly and efficiently.’ To be honest, I almost didn’t want to say that I had FirstRing. It feels good to know you can handle an incident on your own, even late at night when you’re about to go to bed.”
Walter de Reus
“Flabbergasted! So complete, so fast, so good. With significantly fewer people, you can deliver the same quality in your crisis communication team.”
Frank Vergeer
“This is life changing!”
Vera Santana
“This is not just a big step forward – it’s the future in crisis comms.”
Segii Bidenko
“What surprises me most is the speed and quality of the output. You enter the situation, and you immediately get an initial strategy and text you can use. That saves a tremendous amount of time, and time is crucial in any crisis.”
Martien Vosters
FirstRing streamlines communication efforts during a crisis. This gives us more time to focus on the human side: maintaining an overview, staying in control, guiding the team, and providing strong support to executives.
Job Leeuwerke
Certainty when it matters most
FirstRing strategy, copy, and advice in minutes. But the real value runs deeper: peace of mind for your team, and the confidence that you can handle any crisis.
Calm under pressure
No stress, no chaos. Your team knows exactly what to do and say, even if the situation changes at any moment.
Not dependent on one person
A professional response from every team member. Not just when your most experienced colleague happens to be on duty.
10x faster, smaller team
A full initial response in minutes, with just two people, whereas this would normally take six people more than an hour.
One clear message
The same message internally and externally. No conflicting messages—keep your team on the same page.
Built by crisis experts
A truly ethical approach, not just generic AI. Fifteen years of crisis management experience in the software industry.
Tailored to your practice
Your tone of voice, your crisis plans, your organizational context.
