FirstRing and Achmea Impact Ventures in the Media

Various media outlets reported on the investment by Achmea Impact Ventures in FirstRing.

Validation of what we’re doing. FirstRing is shifting from “a new technology for crisis communication” to “the new standard for crisis communication.”

Used by hospitals, municipalities, water districts, drinking water companies, and sectors such as law enforcement, aviation, energy, education, culture, and critical infrastructure.

They all need to communicate more and more quickly in critical situations, incidents, and crises, where misinformation and rumors spread six times faster than facts.

To restore and maintain trust and minimize the impact on those affected, society, and the organization itself, our most important principles are:
– putting the “ those most affected ” first
– communicating openly, honestly, and transparently
– taking responsibility
– connecting with emotions and what is happening in the outside world

These principles form the foundation of the “Crisis Communication 3.0 Method”—the method on which FirstRing is built. Would you like to learn more about this method? Tom will be hosting a webinar on this topic on Tuesday, September 22, at 4:00 p.m. You can register via this link: webinar September 22 

Want to read more?
– ANP Press Portal
– Frankwatching
– Wij Business News
– M&A
– skipr
– mt/sprout
– Schade Magazine

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FirstRing BV
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VOC-kade 10
1018 LG Amsterdam

contact@firstring.io
+31 20 244 7913

Chamber of Commerce: 42040291
VAT No.: NL869432618B01


Backed by Achmea Impact Ventures

Investor and strategic partner in shaping the future of crisis communication.

About FirstRing®

FirstRing is the Crisis Communication Operating System (OS) for organizations with a public responsibility. Our AI software provides crisis communication teams with a complete crisis communication package within minutes: public sentiment assessment, strategy, statements, Q&As, and ready-to-use texts. Built on Crisis Communication 3.0, the methodology that has become the standard in the Dutch healthcare, government, and public sectors. FirstRing is used by hospitals, municipalities, water utilities, and other organizations with public responsibility.

FirstRing® is a registered trademark of FirstRing BV

© 2026 FirstRing – Crisis Communication OS.