FAQ

FirstRing is AI software for crisis communication that functions as a comprehensive Crisis Communication OS: within minutes, it provides crisis communication teams with a complete crisis communication solution—including public sentiment assessment, strategy, statements, Q&As, and ready-to-use text. FirstRing is evolving from a standalone tool into a platform that also helps coordinate the process and maintain an overview during a crisis.

What makes FirstRing unique: while generic AI like ChatGPT lacks a structured approach and traditional consulting is slow and expensive, FirstRing combines the best of both worlds. It is built on crisis communication 3.0 - a standard methodology used in healthcare, government, and public sectors. The entire workflow and interface are designed to handle the pace and pressure of a real-life crisis. No prompts, no AI knowledge required.

FirstRing used by hospitals, municipalities, water utilities, enterprises, and other organizations with a public responsibility, and was deployed by the National Police during the NATO summit in The Hague.

FirstRing designed for crisis communication teams and communication advisors at organizations with a public responsibility: hospitals, municipalities, emergency management agencies, water utilities, and other critical infrastructure providers, as well as companies that need to communicate quickly and carefully during a crisis.

It was developed for the people responsible for communications during a crisis: the head of the organization, the spokesperson, or the communications advisor who must issue an initial response within minutes, often with a small team and under intense pressure. Executives—such as a board of directors, CEO, or mayor—also find it helpful, because FirstRing ensures a single, clear line of communication when it matters most.

You enter the key details about the situation: type of incident, facts, location, and what’s being said on social media. FirstRing combines this with other sources and delivers a comprehensive communication plan within minutes: public sentiment assessment, strategy, an initial statement, Q&As, and ready-to-use content for the web and social media.

All communications are developed using the Crisis Communication 3.0 method, tailored to your crisis management structures and your organization. If the situation changes, you can add new facts, and FirstRing will immediately update FirstRing strategy and content so that your communications keep pace with the crisis.

• Communication in minutes instead of hours.
• Less pressure on on-call or emergency services.
• Always human control, AI supports.
• Transparent, ethical, and legally compliant.
• Works with multiple models: OpenAI, Claude, Mistral, and Gemini

A generic chatbot knows nothing about crisis communication. You have to figure out for yourself what to ask, how to ask it, and whether the answer is correct—precisely when you don’t have time to do so. The output is unpredictable and depends on your own knowledge and prompts.

FirstRing built on Crisis Communication 3.0, the methodology that has become the standard in healthcare, government, and the public sector. Every output follows this methodology: consistent, well-founded, and immediately usable, without requiring any prompts. FirstRing takes into account your crisis structures, protocols, and crisis partners, and the entire workflow is designed to match the pace and collaboration of a crisis team under pressure.

In short: a chatbot gives you text. FirstRing you a comprehensive, methodically grounded crisis communication strategy.

Yes. FirstRing designed for use in real-time crisis situations as well as for training purposes. The tool has been tested by organizations including the Noord-Holland Noord Regional Safety Authority, Liander, the City of Amsterdam, and the City of Rotterdam. FirstRing was also FirstRing by the police during the NATO summit in The Hague (2025).

Users can adjust various organization-wide relevant settings within their profile.

Users can, among other things:

• Add organization information, such as the organization's name and type
• Set language preferences
• Define a custom tone of voice
• Add context about the organization
• Determine the organization's location (e.g., a fixed location with or without environmental impact, or no fixed location)

Yes, a log is kept. Users can review past incidents and crises. This includes both the information entered and the output generated by FirstRing.