The scan assesses how well your crisis communication is prepared for the first hour of a crisis: process, strategy, and output. A high score does not rule out the possibility of a crisis.
October 2026: The websites, apps, and customer service for Albert Heijn, Etos, and Gall & Gall go offline. This is the example given in the question about channel outages.
FirstRing helps you develop strategy and communication materials in minutes. The times listed for FirstRing in this overview are taken from its website and a customer case study; they are not a guarantee for your organization.
Preparation Score: Eight questions about the three areas a crisis communications team must have in order: process, strategy, and output. Each question is worth 10, 4, or 0 points. Process, strategy, and output each account for one-third of the total, for a maximum of 100 points. The content of your answer determines the points, not the position of the button. This is a substantive checklist based on your own answers, not a validated risk model.
The first hour: Your times are based on your own answers. FirstRing’s times come from firstring.io and the Spaarne Gasthuis customer case study (October 2026). How quickly this happens in practice depends on how quickly the facts become available and on your own coordination. You can calculate the annual costs of education, training, practice, and on-call using the business case calculator.
Updated on November 13, 2026.
We calculate your score in your browser. After the last question, we’ll ask for your name and work email address. We’ll send this information, along with your organization, your answers, and your score, to FirstRing so we can contact you about your results. You can read more about this in the privacy statement.
You can download your action plan as a PDF. The PDF is generated in your browser; nothing is sent. Google Fonts and a library from cdnjs are loaded to handle the font and generate the PDF.
Better overview. A stronger initial response. About 3 minutes